Wireless Week: Here’s Why Carriers Are the Perfect Conduit for Bundle Offers in Emerging Markets

ItsOn’s VP of Technical Marketing & Sales, Robert Oberhofer, authors a contributed article in Wireless Week on why OTTs need carriers, particularly in emerging markets. Mobile carriers provide the right distribution and marketing mechanism for their products. They also bridge the relationship between customer and the OTT service provider considering carriers already maintain large user bases in their respective regions.

Read the article here: https://www.wirelessweek.com/article/2017/06/heres-why-carriers-are-perfect-conduit-bundle-offers-emerging-markets