What’s Next: DirecTV Adds Roku And Industry Awaits Sprint and T-Mobile Merger

Mobile Industry News for the Week of May 29, 2017

Live TV services like AT&T’s DirecTV Now are expanding as consumers increasingly cut the cord on their cable plans. This week, DirecTV Now added Roku to its list of smart TV offerings. In carrier news, industry analysts predict that a Sprint and T-Mobile merger is still on the horizon, with T-Mobile likely to acquire Sprint. The stories on our minds are below.

DirecTV Expands Services Amidst Competition — DirecTV Now this week launched added support for Roku. According to TechCrunch, Roku is one of the last major services being added to DirecTV Now’s repertoire of smart TV services, including iOS, Android, Chromecast, Apple TV, and more. Despite its robust service offerings, DirecTV Now has been experiencing slowed adoption and negative customer feedback due to buffering. The emergence of other live TV players, such as Dish’s Sling TV or Sony’s Playstation Vue, has furthermore tightened the competition. Regardless, demand for live TV will remain given that consumers are increasingly cutting the cord on cable services. According to the American Customer Satisfaction Index, cable operators had an average customer satisfaction rating of just 64 percent.

Merger Talks Continue — As speculation around a T-Mobile and Sprint merger continues, analysts at Wells Fargo are now predicting that T-Mobile will be the buyer in the transaction. This is entirely different to what was previously predicted. As FierceWireless reports, analysts previously believed that Sprint would acquire T-Mobile. Furthermore, T-Mobile executives are hinting at growing interest in a merger and a desire to acquire Sprint’s 2.5 GHz spectrum. With T-Mobile’s steady growth gaining attention, the carrier is in a strong position to expand its business.

What news stories are on your minds this week? We’d love to hear what stories you’re dialing into.